Love The Beach has been making original and custom swimwear in Maui for over 20 years. We enjoyed 10 successful years in a Paia storefront and are now based out of our studio in Kula. The Owner and Designer, Lucinda, has created a unique line of swimwear and clothing that flatters all shapes and sizes. Our swimwear and clothing is available in a variety of fun, colorful and classic prints. Our niche is making custom swimwear. Make an appointment to come up to our studio for a custom fitting; choose a style, choose your favorite fabric and we will make it for you. If you are off-island, you can visit our website to order a custom swimsuit or email/call us for personal assistance. We always offer free shipping!