Made In Maui County Festival

Na Koa Brand: Keeping Hawaii Close to Your Head & Heart

September 20, 2019

Channeling ancient tradition, deities, and culture, Maui-based Na Koa Brand marshals a minimalist style to create compelling pieces of wearable art. Na Koa translates to “fearless warrior”, and founder and clothing designer Daimus Kanahele says he strives to inspire adults and youth “to live life to the fullest, without fear”.

A popular front to back design, the Kaliana is a cold shoulder tunic top that features a tiki face symbolizing protection and power. The design of this eye-catching top was recently redone in a new color combination that emphasizes our Hawaiian culture, red and yellow.

An ʻohana of iwa, or giant frigatebird, with wings as sharp as spear points, soars above the opposition in a pack of three with the Na Koa and a fearless warrior emblem at the end tail.

And, for those dedicated to unique headwear, we have the Legend snapback hat. A simple yet meaningful helmet logo with every facet designed from the brim to the eyelets of the cap.

The lineup – ever-evolving – includes long-sleeved shirts, tank tops, hoodies, hats, wallets, jewelry, and silver emblems. A sister company, Ho‘omana Boutique, caters to wahine, offering handbags, dresses, tops, Tahitian pearl bangles, earrings, necklaces, rings and more including items for keiki.

Co-owner Shanna Kanahele, Damius’ wife, recalls the enterprise’s humble roots in 2013 fashioning hats.

“We always used hats and being that my husband was an artist his whole life, he wanted to

create something of his own,” she says. “A bunch of our family, friends, and co-workers wanted

to buy them, so we started mass producing them. Well, one thing led to another and here we are

with a lot more than just hats!”

Most, if not all materials for their clothing and accessories are local to Hawaii, which adds slightly to costs, but the Kanahele’s want to support local vendors.

Says Daimus, “One of the biggest things that I always want to focus on with Na Koa Brand is that Polynesians are everywhere, and we are all kind of like one big family, no matter where we are.” Many orders come from mainland customers with roots in Hawai‘i who want to show homeland pride.

The unique Hawaiian headwear and apparel products are available at Queen Ka‘ahumanu Center on Maui and another at Prince Kuhio Plaza on the Big Island of Hawai’i. Customers can order online at They offer free shipping to the state of Hawaiʻi and free shipping to the mainland for orders of $75 or more.

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