Made In Maui County Festival

Frequently Asked Questions

What is the Made in Maui County Marketplace?

The Marketplace is a directory of products made from artisans from Maui, Molokai and Lanai. We only list items for sale that meet our strict criteria to ensure their authenticity for you, the buyer. The merchandise must come from businesses headquartered in Maui County and the products themselves must have 51% of their wholesale value added by their manufacture, assembly, fabrication or production here within the state of Hawaii.

If you’re in the market for unique merchandise from Hawaiian artisans, this online shoppers resource will save you time in searching for them on your own and trying to figure out whether they are locally made. We don’t just list the businesses like many other directories, we list the vendors’ top products themselves, complete with images, descriptions and costs (if available). Here at The Marketplace, you can browse through the myriad of merchandise that might interest you, and when you’re ready to buy, we connect you directly to the sellers.

For your convenience, we have a search feature that allows you to look for anything specific you might have in mind. We’ve also broken down the product listings into four main categories to make your browsing experience a little easier. Each of our main categories includes sub-categories so you can further hone in on what interests you most. Under Arts & Crafts we include Artwork, Books & Music, Crafts, Wood Creations, Stationery & Paper Goods and Ceramics. Home & Living features Home Décor & Accents, Bath & Body, Pets and Plants & Flowers. The Food & Beverages menu includes Beverages, Food, Produce and Spirits & Liquors. Under Fashion & Apparel, you can browse sections on Clothing, Bags & Accessories and Jewelry. Of course, we may add new categories in the future, given the creative and artistic innovations of Maui County’s residents.

At this point, you may be wondering why we would do all this work to ensure a convenient shopping experience for you? Well, the Marketplace was conceived by the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR) in cooperation with the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Together, they strive to stimulate the economy in Maui County by supporting local artisans, crafters, and farmers.

Hawaii’s profound beauty and cultural richness add value to products made here in the islands. Whether you’re a consumer looking to purchase a souvenir to take home, a wholesale buyer or distributor looking for unique Hawaiian merchandise for your storefront, or you believe in the importance of supporting local businesses – The Marketplace is your go-to shoppers resource.

Who Can Sell Their Maui Made Merchandise Through Our Online Shopping Directory?

Whether you’re interested in buying or selling merchandise listed on the Made in Maui County website, it’s important to understand what is required for them to be listed. Our strict criteria benefits both buyers looking for authentic Maui-made products, and local vendors who have the creativity, fortitude and innovative spirit needed to create their own items here in Hawaii.

So, what is considered a “Made in Maui County” product? All items listed on our website must have at least 51% of their wholesale value added by the manufacture, assembly, fabrication or production that is completed within the state of Hawaii. Businesses must also be headquartered on the island of Maui, Molokai, or Lanai – all three of which are part of Maui County.

All businesses included in this online shopping directory have and/or will be participating in the annual Made in Maui County Festival, and have met the Made in Maui County requirements which is one of the criteria of participating in this major vendor showcase.

If you’re in the market for unique, quality, Maui-made merchandise for purchase individually or wholesale, this website will serve as a directory for finding them. If you’re interested in selling your own products, and your business meets the above criteria, this website will help buyers find your items for sale.

The purpose of this directory is to connect buyers to Made in Maui County sellers. Products are not bought and sold directly through this website. Instead, shoppers can find talented merchants through this directory and go off to their sales page for that individual item or the vendor’s own website. This way, buyers and sellers can forge their own unencumbered working relationships in the long-term.

If you’re an interested seller, you’ll find that this directory already includes a wide variety of product types and categories. These include Arts & Crafts, Home & Living, Food & Beverages, and Fashion & Apparel. Each category also includes subsections. If your merchandise doesn’t neatly fit into any of the categories, don’t worry. We continually add new categories and subsections as needed to keep up with the creativity of Maui County’s sellers and their product offerings. We also rotate featured items for sale so that each product gets extra exposure regularly. If you’re interested in applying to list your wares in the Marketplace online shopping directory, stop by our Become a Seller page and find out how.

How Can Consumers Benefit from Shopping at The Made in Maui County Marketplace?


Our online shopping directory is a resource tailored for buyers looking to bring a little piece of the islands home with them, whether it’s a unique artwork, jewelry, or even a food item. At the Marketplace, consumers can shop freely with the knowledge that these products are made in Maui County. These vendors have met the rigorous standards of authenticity established by the prestigious Made in Maui County Festival, Maui County’s largest merchandise show held each November. Amongst the criteria dealers must meet is having their headquarters located on Maui, Molokai or Lanai; and their merchandise must have at least 51% of their wholesale value added by manufacture, assembly, fabrication or production within the state of Hawaii.


Luckily for consumers, Maui County vendors are renowned for their entrepreneurial spirit and not just in terms of art – although it has earned a reputation as the Art Mecca of the Pacific. Local crafters and artisans continually come up with unique creations that appeal to a variety of shoppers. Have you ever seen a whale tail jewelry holder made from solid Koa wood or a handmade Hawaiian style baby quilt for sale? Perhaps you’re looking for a taste of the islands including handmade jams, jellies, marinades, and coffee; or one-of-a-kind art pieces including original paintings on surfboards to accent your home decor. There is even merchandise that not everyone associates with the islands such as artisanal beef chips, pickles and even olive oil for sale from our various sellers! These are just a few of the awesome products you’ll find at the Made in Maui County Marketplace, and the listings continue to expand as local merchants continue to be inspired.

Shopping Convenience

Since our online shopping directory lists an amazing breadth of made-in-Maui-County products all in one place, we’ve taken special care to make it easy for you to navigate this site. Product listings are organized into four main categories: Arts & Crafts, Home & Living, Food & Beverages, and Fashion & Apparel.

Each category has several subcategories to narrow down the wares you seek. Whether you’re just exploring or you know what you’re interested in, you can navigate listings by category. But if you have something specific in mind, you can simply use the search tool at the top of the page. The matching merchandise will appear below the search window.

We don’t sell products directly through our website, so there’s no shopping cart. Instead, each item listing takes you directly to that seller’s website and gives you information on how to contact these vendors directly. It’s convenience you’ll appreciate as you browse through these seller and product pages.

How can The Made in Maui Marketplace assist wholesale buyers and/or distributors?

As a wholesale buyer and/or distributor, you’re constantly on the lookout the next “hot” in your product category. The Marketplace makes it easy to identify products that are truly made in Maui County. It’s literally a one-stop online resource. Not only will you find a broad spectrum of merchandise in various categories, but you can also access the contact information of these producers so you learn more about their products, their wholesale price points, and work with them directly on filling your orders.

Best Value

Products with a Made on Maui, Lanai or Molokai label have a certain added value thanks to the islands’ reputation as a premier vacation destination and a tropical paradise. If shoppers love our island paradise, they’ll likely crave and covet our featured products. If you’re a commercial wholesaler or distributor, whether doing business in Hawaii or somewhere else, the Made in Maui Marketplace online shopping directory offers an excellent resource to find a variety of  items that your shoppers will treasure for years to come. Your customers will also feel good about their shopping experience knowing that their purchase is supporting a local community of artisans and crafters in Maui County.

Authentic Merchandise of Maui, Hawaii

At the Marketplace, you can shop with confidence, knowing that all of these products are made in Maui County. We only list Maui gifts and souvenirs from sellers who have met the rigorous standards of authenticity established by the prestigious Made in Maui County Festival. These standards require that vendors have their headquarters located on Maui, Moloka’i or Lanai; and that their merchandise has at least 51% of their wholesale value added by manufacture, assembly, fabrication or production within the state of Hawaii.


The Made in Maui County Marketplace was designed to make your buying experience easier. Not only can you save time finding products from Maui, Lanai or Molokai without having to investigate the authenticity of these items, but you can also choose from an amazing variety of items all in one place.

We have four main sections so far, including Arts & Crafts, Home & Living, Food & Beverages, and Fashion & Apparel. Each of these sections has a growing number of subsections as Maui crafters and artisans continue to join The Made in Maui Marketplace and add new merchandise. You can browse or search for the items that interest you, and you might see something new that you like among our latest featured products.

If you’re enthusiastic about Hawaii products made in Maui County, you may also want to attend the Annual Made in Maui County Festival, which is the island’s largest merchandise show. It brings together over 140 merchant vendors to showcase everything from food and crafts to clothing and furniture. It’s a great way to get a feel for the impact that these gifts and souvenirs have in person, and which ones might be the most enticing to your buyers.

Shop Local to Support the Maui Community

Shopping for local products helps to financially support small businesses and the whole community as a result. This creates jobs for workers and their families who live in the area. Also, small businesses regularly make their own purchases from other local businesses, helping to keep the money circulating within the community. When this happens, there are several other positive impacts that the money helps to facilitate. Here are some of the ones that make the biggest difference.

Unique Communities

When you buy from small local businesses in Maui County, you help ensure that the islands of Maui, Molokai and Lanai maintain their unique personalities. Why opt for homogenous factory-made products shipped en-masse from foreign countries when you could have merchandise made in Maui County by those whose lives and creativity are inspired by these wonderful islands? Unique communities produce unique gifts and souvenirs, and these provide added value for customers.

Lower Environmental Impact

When you buy local products, you reduce the need for long-distance transportation, which means less fossil fuel use. It’s also much easier to evaluate the environmental impact of a business operating locally than in a faraway location where environmental protection may be weak or ignored. Maui County fosters a strong environmental awareness and stringent laws, so if environmental integrity matters to you, this is a fantastic place for shopping locally made home decor, art, coffee, gifts, souvenirs and more.

Quality Service

You’ll often find that you get much better service when you shop with small local businesses. That’s because they tend to hire individuals with a solid knowledge base in the community itself as well as the products. You can expect to get your questions answered in a more timely and personal manner than you would at a mega-corp. Essentially, you could opt to tackle an automated phone system or talk to a real person who is invested in the business and the products.

So, if you like Maui County and the unique things that are made here, buying items listed on this website will help sustain the artisans and crafters who produced them while helping ensure the future of our unique, creative community. Whether you live in Hawaii, or you visit, or you simply enjoy the things you’ve learned about the islands from a distance, you’ve probably discovered that it’s one of the most unique places in the world, and the merchandise you’ll find on this website reflect the same quality.

Pin It on Pinterest